Audience Development & Analytics Archive Access

This event has a “name your own price” model. In other words, you have the opportunity to pay what you think is fair. For guidance, we would typically value a 2-day virtual event with this level of expert access at around $99 USD, but your mileage may vary. Registration fees help support our work year round.

Suggested price: $99.00

Minimum price: $0.00



Newsrooms have multiple metrics they track related to audience engagement, subscribers, web traffic and more. Which metrics should be your key performance indicators (KPIs)? How should they be interpreted to drive critical business decisions? Which should guide your near-term strategy? This two-day deep dive will feature all things data tracking. We’ll host conversations on setting common newsroom goals, benchmarking information, evaluating key metrics and determining how to create a decision-making strategy for your newsroom.

See the session schedule and speaker slate.