Oct 14, 2021 • Philadelphia, PA — The pandemic has and will continue to fundamentally change the way we work. This edition of ONA Insights facilitated learning, ideas exchange and community connections to help you develop your newsroom’s strategy for 2022. Specifically, we explored approaches to these three areas: Audience development and metrics; Product strategy and development; Reimagining newsroom culture.
Jul 29, 2020 • Global — ONA Insights: Emerging Tech advanced conversations at the intersection of journalism and technology. We focused on new trends that newsrooms are embracing, from artificial intelligence to new frontiers in immersive technology. In the archive, you’ll hear how journalists are using new storytelling formats to engage audiences in new ways.
Jun 24, 2020 • Global — Newsrooms have multiple metrics they track related to audience engagement, subscribers, web traffic and more. Which metrics should be your key performance indicators (KPIs)? How should they be interpreted to drive critical business decisions? Which should guide your near-term strategy? This one-day deep dive will feature all things data tracking. We’ll host conversations on setting common newsroom goals, benchmarking information, evaluating key metrics and determining how to create a decision-making strategy for your newsroom.
May 11, 2018 • Toronto, Ontario — Dive into ongoing and emerging challenges in both audience engagement and revenue. ONA has received multiple requests for both subject areas, so we offered a day of two parallel tracks to discuss audience engagement, digital revenue and the intersection of the two.
May 19, 2017 • Dublin — The latest issues in the digital media landscape with experts from around the world, as well as hands-on demos that offered the chance to engage with emerging technology.
Apr 01, 2016 • London — Explore how audiences find and interact with news. Sessions featured audience engagement experts from around the world, as well as hands-on demos that offered the chance to engage with emerging technology.
Mar 06, 2015 • London — Dive into mobile design, content and distribution and rethink how media approaches mobile news.