Getting Beneath the Surface of Your Analytics

You know the basics: clicks, shares and attention. They’re important for a baseline check and usually the requested figures from advertisers. We’ll discuss these (inescapable) standard metrics, but we’ll also look at thoughtful ways to break down patterns and see what other useful data is on the horizon.


Brittany Grant - General Editor Strategic Analytics, ESPN
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Ashish Patel - Chief Insights Officer, Group Nine Media
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Sonali Verma - Deputy Head of Audience, The Globe and Mail
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