Crowdsourcing as the Ultimate Strategic Engagement

Crowdsourcing is more than harvesting content available on the social web. Mimi Onuoha, co-author of the Tow Center for Digital Journalism’s Guide to Crowdsourcing, will lead an insightful discussion about what crowdsourcing means -- and, equally importantly, what it doesn’t -- and how a successful effort can be folded into your newsroom’s broader audience engagement efforts.