Converting Subscribers with Newsletters

The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll take a look at the funnel for encouraging people to sign up to a newsletter and eventually earning those subscription dollars.


Elisabeth Goodridge - Editorial Director, The New York Times
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Scott Adams - Director digital subscription product development, The Globe and Mail


Kim Fox - Managing Editor, Audience, Philadelphia Inquirer
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