Converting Subscribers with Newsletters

The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll take a look at the funnel for encouraging people to sign up to a newsletter and eventually earning those subscription dollars.

Speakers

Elisabeth Goodridge - Editorial Director, The New York Times
elisgoodridge | http://nytimes.com

Scott Adams - Director digital subscription product development, The Globe and Mail
| http://globeandmail.com

Moderator

Kim Fox - Managing Editor, Audience, Philadelphia Inquirer
kimfox | http://philly.com


Session Video

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