Finding Your North Star (Metric)

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Align your organization around a North Star metric, a strategy used by companies like Airbnb and Spotify to focus efforts on a common goal. Attendees will define together what makes a strong central metric — and what doesn’t — and leave with a template to determine and implement their newsroom’s own North Star.

This session is designed for:

  • Leaders who want to align their newsroom around a common goal to make a better product for their audience
  • Audience engagement professionals looking for strategies to improve user experience
  • Anyone interested in retooling the ways in which we measure the success of our work

Speakers

Rubina Fillion
Director of Strategy, The New York Times Opinion
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Elana Zak
Head of newsletters, Politico
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