Finding Your North Star (Metric)

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Align your organization around a North Star metric, a strategy used by companies like Airbnb and Spotify to focus efforts on a common goal. Attendees will define together what makes a strong central metric — and what doesn’t — and leave with a template to determine and implement their newsroom’s own North Star.

This session is designed for:

  • Leaders who want to align their newsroom around a common goal to make a better product for their audience
  • Audience engagement professionals looking for strategies to improve user experience
  • Anyone interested in retooling the ways in which we measure the success of our work


Rubina Fillion
Director of Strategy, The New York Times Opinion

Elana Zak
Head of newsletters, Politico