Align your organization around a North Star metric, a strategy used by companies like Airbnb and Spotify to focus efforts on a common goal. Attendees will define together what makes a strong central metric — and what doesn’t — and leave with a template to determine and implement their newsroom’s own North Star.
This session is designed for:
- Leaders who want to align their newsroom around a common goal to make a better product for their audience
- Audience engagement professionals looking for strategies to improve user experience
- Anyone interested in retooling the ways in which we measure the success of our work