No With the Flow! Rethinking Outdated Workflows to Become An Audience-Focused Newsroom

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Over the last decade, many legacy newsrooms have added digital components on top of print-centric workflows instead of starting from the ground up. The result is a newsroom "house" that is constantly under construction and full of partial repairs.

In this session, we’ll deconstruct newsroom workflows from the foundation up and cover concrete tips like how to combine print and digital budgets.

This session is designed for:

  • Journalists and managers who want to build audience-centered strategies for getting work done
  • Print and broadcast newsroom leaders looking to streamline and improve workflows for an audience-focused organization
  • Everyone interested in strategies and considerations for reevaluating workflows


Allison Shirk Collins
Digital and Engagement Editor, Chattanooga Times Free Press