Time for a Chat: Engaging with Audiences via Mobile Messaging

“Messaging is the new social media,” venture capitalist Fred Wilson wrote in his summary of 2014. Facebook’s acquisition of WhatsApp and Yahoo’s investment in SnapChat signify where audiences are finding content. We’ll discuss innovative ways media outlets are using these platforms, and looks at specific case studies on what they’re learning.


Trushar Barot
Apps Editor, BBC World Service/Global News

Ingvild Beltesbrekke
News presenter, NRK


Fergus Bell
News Consultant, Dig Deeper Media
@fergbVisit Website

Session Video