Why Alerts Should Be Your Next Audience Investment

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Push alerts can be a smart way to diversify your audience through a personalized approach. Join us for a discussion on how to get started with alerts, what resources and workflows you’ll need to consider from the beginning and how to make the case for the investment.

This session is designed for:

  • Engagement professionals looking to expand their reach outside of social channels
  • Managers seeking an understanding of where, how and why to allocate resources to push alerts
  • Anyone interested in adding to their audience development skill repertoire


Ashley Jolicoeur
Assistant Platforms Manager, CNET

Caitlin Petrakovitz
Director of audience engagement, CNET

Nicole Hernandez
Engagement Editor, NPR