Become an ONA Insights Sponsor

The Online News Association’s Insights event represents an incredible opportunity to connect with audience professionals, product managers, newsroom decision-makers, innovators and many other types of digital media experts.

We expect around 250 attendees for this October 14-15 event in Philadelphia, plus attendees participating virtually.

ONA event attendees:

  • 50% are primary decision-makers or have high or medium influence in purchasing decisions
  • 20% are in senior management positions (director to C-suite)
  • Attend ONA conferences to access new ideas, learn practical tips, meet new people and discover new technology and tools

There are several ways to connect with the ONA community at this event, both in person and virtually. If you’re interested in sponsoring, please contact Chief Strategic Partnerships Officer Jessica Strelitz at jessica@journalists.org or by calling (202) 753-7110.

See our list of committed sponsors for this event.

ONA Insights Sponsor Opportunities

Unless noted otherwise, all packages listed will include the following benefits:

  • One (1) 6-foot table top space in Insights sponsor foyer, outside of main programming ballroom
  • Logo in all ONA Insights email promotions, including, but not limited to, confirmation emails and updates
  • Logo listed on Insights sponsor signage
  • Listing on ONA Insights sponsor page
  • ONA Industry Directory Listing (1 year past current expiration date)

We recognize that not every organization is able to join us in Philadelphia. * indicates that the package may be converted to a virtual-only opportunity. Please email Jessica Strelitz at jessica@journalists.org to discuss changes.

See here for the sponsor timeline of deliverables and deadlines.

Premier Level

*Welcome Sponsor — $20,000 (1 available)

Welcome Insights attendees as the host of a live watch party at the start of each Insights programming day, Oct. 14 + 15. Sponsor will have the opportunity to welcome attendees on site prior to the keynote livestream, as well as network with attendees throughout this casual viewing experience. The keynote video will also include Sponsor branding. On the morning of Thursday, Oct. 14, this package also includes a light continental breakfast for all Insights in-person attendees as part of morning registration period and the official Insights welcome.

In addition to the ONA Insights benefits, this package also includes:

  • 5 full Insights conference passes, each including a one-year ONA membership
  • Branding, and optional, non-paper give-aways (provided by Sponsor), at registration
  • Premium table space in the Insights sponsor foyer, outside of main programming ballroom

Platinum Level

Online Journalism Awards Ceremony Sponsor — $15,000 (1 available)

Put your organization front and center during the one-hour networking event and ceremony highlighting digital journalism’s preeminent awards — the Online Journalism Awards. Sponsor has the opportunity for brief remarks (in-person or virtually) during the live ceremony on Friday, Oct. 15. Event branding — both in person and virtually as part of the event stream — is included. Light appetizers and cocktails are also included as part of the in-person event.

In addition to the ONA Insights benefits, this package also includes:

  • 4 full Insights conference passes, each including a one-year ONA membership
  • Dedicated and branded space in the OJA reception area
  • Premium table space in Insights sponsor foyer, outside of main programming ballroom

*Pop-Up Session Sponsor — $10,000 (3 available)

Sponsor will pre-record a 30-45-minute sponsored session, produced by ONA. ONA will promote the session as an official event, both for the in-person audience as well as the virtual audience, across our channels with your branding. Sponsor will also be able to host a live watch party at the venue as the session is played (A/V provided), with opportunities for in-room activations such as live demos and Q&A, giveaways or snacks (food and beverage costs extra). Additionally, Sponsor can host the live chat for the virtual audience, answering questions and engaging viewers on ONA’s event platform for a seamless attendee experience. ONA will actively work with Sponsor to ensure a quality experience for all. Room space and basic A/V set are included in this package.

Please note: Priority will be given to groups with session concepts focused on audience engagement, newsroom culture, and/or product development. (If these are not your areas but you are interested in speaking to the ONA audience, please check out our other upcoming opportunities here.) All sessions must be pre-recorded by Oct. 7.

In addition to the ONA Insights benefits, each package also includes:

  • 3 full Insights conference passes and 1 virtual-only conference pass, each including a one-year ONA membership
  • Session listed on the ONA Insights schedule with sponsor branding
  • Virtual passes for up to 4 sponsored session speakers

Gold Level

Coffee Break Sponsor — Confirmed

A destination with guaranteed foot traffic and appreciation! Provide coffee + tea service for all conference attendees. Sponsor receives a foyer tabletop space adjacent to the beverage service, which will be available both days at set break times. Coffee + tea costs, for 10 gallons per break, are included. Breaks will be branded and listed on the official schedule.

Networking Reception — $7,500 (1 available)

Host one of two (2) hour-long receptions that will be hosted simultaneously at the end of the first day of Insights programming, Thursday, Oct. 14. Your event can highlight audience engagement, product or newsroom culture issues/professionals. This reception will host up to 40 people in person. Sponsor will welcome attendees at the start of the event in addition to closing out the event. Room space, basic A/V set, 40 drink tickets and appetizers are included in this package.

In addition to the event and ONA Insights benefits, this package also includes 3 full Insights conference passes, each including a one-year ONA membership.

Silver Level

*Networking Breakfast — $5,000 (1 available)

Host a group of up to 35 attendees during an hour-long, RSVP-required private networking breakfast prior to the start of the second day of programming, Oct. 15. Room space, A/V and all food costs for up to 35 guests is included — please note that this attendance total includes sponsor attendees, whether they plan to eat or not. Sponsor is responsible for programming and any stand-alone invitations. Sponsor also receives branding on digital invitation for the event and any official promotion of the event. Additional signage or give-aways are at the discretion of the Sponsor.

Please note: ONA does not share attendee email addresses as part of attendee outreach. Description and speaker information will be due no later than Sept. 30 for the official schedule.

In addition to the breakfast and ONA Insights benefits, this package also includes 3 full Insights conference passes, each including a one-year ONA membership.

*Networking Lunch — $5,000 (2 available)

Host a group of up to 35 attendees during an hour-long, RSVP-required private networking lunch between sessions on the first or second day of Insights. Room space, A/V and all food costs for up to 35 guests is included — please note that this attendance total includes sponsor attendees, whether they plan to eat or not. Sponsor is responsible for programming and any stand-alone invitations. Sponsor also receives branding on digital invitation for the event and any official promotion of the event. Additional signage or give-aways are at the discretion of the Sponsor.

Please note: ONA does not share attendee email addresses as part of attendee outreach. Description and speaker information will be due no later than Sept. 30 for the official schedule.

In addition to the lunch and ONA Insights benefits, each package also includes 3 full Insights conference passes, each including a one-year ONA membership

Social Media Sponsorship — Confirmed

The only way to get your message onto ONA’s official social feeds during ONA Insights. Sponsor provides 5 Tweets, 1 message for LinkedIn and 1 message for the ONA Facebook group, which ONA will promote the week of Oct. 12, 2021.

*Insights Scholarships — $5,000 (2 available)

ONA, with support from our partners, is offering scholarships to ONA Insights. These three opportunities are available and applications will open Sept. 1. Scholarships awarded will be a mix of in-person and virtual opportunities, depending on applicant request.

Sponsor branding would be included on each application page; access to reach out to applicants is included in this package. Partners can also select to sponsor more scholarships, with benefits adjusted accordingly.

In addition the ONA Insights benefits, each package also includes 2 full Insights conference passes, each including a one-year ONA membership.

Private Meeting Lounge Sponsor — $4,000 (1 available)

Host a group of up to 20 attendees at any time during ONA Insights. Room space and basic A/V set up is included. Any food or beverage costs are not included in this package. Additional signage or give-aways are at the discretion of the Sponsor.

Please note: Sponsor is welcome to order food and beverage for the lounge, but the cost is not included in this package. There is no additional on-site table space included with this package.

In addition to the private space and ONA Insights benefits (not including the table top), sponsor will receive 2 full Insights conference passes, each including a one-year ONA membership.

Table Top Exhibit Space — $3,500 (2 available)

Table-top space (one 6×2 table & 1 chair) located in the foyer space outside the main programming ballroom. No stand-alone backdrops or banners exceeding 4 feet in width, no pipe-and-drape.

*ONA Insights Sponsor Greeting — $2,000 (1 of 2 available)

ONA will welcome sponsor and offer context to their message and its connection to the overall Insights program as part of one live session at ONA Insights. Sponsor will then have three minutes prior to the start of programming to share their message with in-person attendees and selecting the right session as a fit. ONA will work with sponsor to prepare them to craft messaging that resonates with attendees. Please note: On-site table space is not included with these packages.

Each package includes 1 full Insights conference pass with a one-year ONA membership, as well as the promotional  benefits listed above, with the exception of the table top space.