Habit-forming News Products

Tips and resources

Session Description

Habits and recurring behaviors are fundamental to any sustainable subscription model and the news industry is no exception. Learn from new research and best practices in habit-formation in the age of digital products and leave this session with the tools necessary to rethink your outlet’s news product experience.

Speakers

Tom Mann
Business Development, Twipe
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Mary-Katharine Phillips
Team Lead, Business Development, Twipe
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Moderator

Hanaa Rifaey
Founder and Principal, Press Forward LLC