Habit-forming News Products

  • Thursday – 1 PM – 1:45 PM ET (5 PM – 5:45 PM UTC)
  • #ONAInsights
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Session Description

Habits and recurring behaviors are fundamental to any sustainable subscription model and the news industry is no exception. Learn from new research and best practices in habit-formation in the age of digital products and leave this session with the tools necessary to rethink your outlet’s news product experience.

Speakers

Tom Mann
Business Development, Twipe
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Mary-Katharine Phillips
Team Lead, Business Development, Twipe
@mkarwenpVisit Website

Moderator

Hanaa Rifaey
Founder and Principal, Press Forward LLC