Mary-Katharine Phillips is a media innovation analyst for Twipe, a media tech startup in Belgium. Originally from Minnesota, she has lived in Europe for the better part of the last decade. This experience has given her an unique perspective on the differences between the US and European news industries, ranging from subscription model maturity to how readers feel about news products. As the lead of the “Reinventing Digital Editions” research series, she has published three reports, with the most recent one focused on habit-forming news products. She has a particular research interest in digital habit formation and the business case for audio.