Making Analytics Useful

Tips and resources

Session Description

In interrogating how their journalist colleagues actually use analytics data, The New York Times’ analytics team helped increase adoption of audience data, making their work more relevant and useful. Join this fireside chat and gain best practices and surprising insights from The Times’ Director of Analytics, James G. Robinson.


James G. Robinson
Director, Analytics, The New York Times
@JamesGRobinsonVisit Website


Versha Sharma
Managing Editor & Senior Correspondent, NowThis
@versharmaVisit Website