Managing Metrics that Matter for Subscriptions

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Session Description

Join this indispensable conversation to explore how three different newsrooms use data to inform editorial strategies and experiments aimed at driving engagement and subscriptions. Advocate Media in Dallas, Crain Communications in Chicago and the Hartford Courant in Connecticut will share how their newsrooms used analytics pre-pandemic and what changed as they all pivoted to covering COVID-19 and responding to the needs of their growing audiences. Attendees will learn about the metrics that matter to driving subscriptions, retaining new audiences and responding to community needs. Newsroom leaders will leave with strategies to use audience data to launch editorial experiments and cover topics that matter to readers.


Liz Worthington
Director of Source Matters, American Press Institute
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Megan Merrigan
Director of Audience Engagement, Hartford Courant
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Jehadu Abshiro
Managing Editor, Advocate Media - Dallas
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Catherine Lanucha
Senior Director of Digital Audience Engagement, Crain Communications Inc.
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