Managing Metrics that Matter for Subscriptions

Tips and resources

  • Be sure to log in to view the video archive!

Session Description

Join this indispensable conversation to explore how three different newsrooms use data to inform editorial strategies and experiments aimed at driving engagement and subscriptions. Advocate Media in Dallas, Crain Communications in Chicago and the Hartford Courant in Connecticut will share how their newsrooms used analytics pre-pandemic and what changed as they all pivoted to covering COVID-19 and responding to the needs of their growing audiences. Attendees will learn about the metrics that matter to driving subscriptions, retaining new audiences and responding to community needs. Newsroom leaders will leave with strategies to use audience data to launch editorial experiments and cover topics that matter to readers.

Speakers

Liz Worthington
Director of Content Strategy, American Press Institute
@lizmworthingtonVisit Website

Megan Merrigan
Director of Audience Engagement, Hartford Courant
@MeganMerriganVisit Website

Jehadu Abshiro
Managing Editor, Advocate Media - Dallas
Visit Website

Catherine Lanucha
Senior Director of Digital Audience Engagement, Crain Communications Inc.
Visit Website