Liz Worthington is the Director of Content Strategy for the American Press Institute, where she works to help publishers better understand their audiences through data. Liz manages a small team of engineers and audience strategists that support API’s proprietary analytics tool Metrics for News , built to help publishers answer important audience questions, identify better ways to engage users, build loyalty and drive subscriptions.
Website: https://www.americanpressinstitute.org/
- Wednesday, 2:00 pm - Managing Metrics that Matter for Subscriptions
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