Creating Value With Memberships

Memberships offer a unique value proposition: rather than a straight pay-for-content play, they seek to create an online community people pay to join, with the understanding that a membership supports quality content in the process. Three experts will share best practices – and fresh ideas – in their efforts to grow their membership programs.

Speakers

Jeanette Ageson - Chief Revenue Officer, The Tyee
jeanetteageson | http://thetyee.ca

Anita Li - Director of Communities, The Discourse
neeeda | http://thediscourse.ca

Heidi Strom Moon - Product Manager, Slate
heidimoon | http://slate.com

Moderator

Gonzalo del Peon - Research Assistant, The Membership Puzzle Project
gonzalodelpeon | http://membershippuzzle.org


Session Video

Social Conversation