Creating Value With Memberships

Memberships offer a unique value proposition: rather than a straight pay-for-content play, they seek to create an online community people pay to join, with the understanding that a membership supports quality content in the process. Three experts will share best practices – and fresh ideas – in their efforts to grow their membership programs.

Speakers

Jeanette Ageson
Chief Revenue Officer, The Tyee
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Anita Li
Director of Communities, The Discourse
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Heidi Strom Moon
Product Manager, Slate
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Moderator

Gonzalo del Peon
Research Assistant, The Membership Puzzle Project
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Session Audio

Social Conversation