Quick + Scrappy Audience Research: Leveraging Newsletters to Learn About Your Audience

Tips and resources

Session Description

Demystifying audience research and showcasing how it can surface actionable insights, this comprehensive overview of email newsletter products will cover information-needs assessments, surveys and interviews, super-readers, and the three “challenge” categories of Launch, Pivot and Expand.


Carrie Porter
Media Strategist & Journalist, Ralstin Agency
@carolineporterVisit Website

Joseph Lichterman
Manager of Editorial and Digital Strategy, The Lenfest Institute for Journalism
@ylichtermanVisit Website