Quick + Scrappy Audience Research: Leveraging Newsletters to Learn About Your Audience

  • Thursday – 12 PM – 12:45 PM ET (4 PM – 4:45 PM UTC)
  • #ONAInsights
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Session Description

Demystifying audience research and showcasing how it can surface actionable insights, this comprehensive overview of email newsletter products will cover information-needs assessments, surveys and interviews, super-readers, and the three “challenge” categories of Launch, Pivot and Expand.

Speakers

Carrie Porter
Media Strategist & Journalist, Ralstin Agency
@carolineporterVisit Website

Joseph Lichterman
Manager of Editorial and Digital Strategy, The Lenfest Institute for Journalism
@ylichtermanVisit Website