Retention: Are Subscribers Finding Value?

Many newsrooms have made a successful push for subscriber or member growth in the past few years and are now turning to retention issues. How do we measure whether those buying in are finding true value in their subscription or membership? This session will focus on ensuring a steady revenue stream by reducing churn.

Speakers

David Grant - Associate Publisher, The Christian Science Monitor
DW_Grant | http://csmonitor.com

T. J. Ortenzi - Operations Editor, Subscribers, The Washington Post
| http://washingtonpost.com

Megha Satyanarayana - Engagement Editor, STAT
meghas | http://statnews.com

Moderator

Angela Pacienza - Head of Experience, The Globe and Mail
angelapacienza | https://www.theglobeandmail.com/


Session Video

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