As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends and data on markets, consumers and culture, to define app and messaging strategies and KPIs, and ultimately inspire clients to incorporate a profitable relationship-based mobile strategy into their core marketing mix. Alyssa’s client experience spans a diverse set of vertical industries, including brands such as News Corp, CBS, The Gap, NBA, NASCAR, Bank of America, BCBS, Dunkin’ Donuts, PayPal, Caesar’s Entertainment, Neiman Marcus, Novartis, Biogen and Comcast. Prior to Urban Airship, Alyssa was Vice President, Marketing at Digitas. She has 15 years experience in creating innovative mobile and web-based applications and user-centric digital experiences from roles at advertising and digital media companies on the agency-side, client-side and as an entrepreneur.