Alyssa Zeisler

  • Research & Development Chief and Product Lead for Newsroom Tools
  • The Wall Street Journal

Alyssa Zeisler is the Research & Development Chief and Product Lead for Newsroom Tools at The Wall Street Journal. She leads a multidisciplinary team of engineers, journalists, and strategists in using technology to improve the storytelling tools and enrich the stories of The Wall Street Journal.

She was previously a Managing Editor at Barron's where she accelerated the nearly 100-year old magazine’s digital transformation, including the integration of print and digital teams, a redesign of Barrons.com, the launch of podcasts and an award-winning newsletter. At the Financial Times, she was a founding member of the Audience Engagement and Communities teams, ushering in the use of data in the newsroom as well as unprecedented collaboration across the company.

Website: http://alyssazeisler.com