Tashween started out in 2014 working as a social strategist and aggressively growing BuzzFeed’s lifestyle audience — setting the stage for the success of current brands like Tasty.
From there she went on to lead social strategy across 40+ brands at Condé Nast and Hearst. With a passion for journalism and data, last year, she returned home to lead audience development efforts for BuzzFeed News.
Website: https://www.instagram.com/tashween/
- Wednesday, Jun 24 - Under the Hood: BuzzFeed News’ Strategy For Experimenting On Platforms & Getting Newsroom Buy-in from Audience Development & Analytics