Audience Development & Analytics

Newsrooms have multiple metrics they track related to audience engagement, subscribers, web traffic and more. Which metrics should be your key performance indicators (KPIs)? How should they be interpreted to drive critical business decisions? Which should guide your near-term strategy? This one-day deep dive will feature all things data tracking. We’ll host conversations on setting common newsroom goals, benchmarking information, evaluating key metrics and determining how to create a decision-making strategy for your newsroom.